Software-as-a Service (SaaS) or Cloud Computing continues to dominate the business and IT agendas and is becoming the model of choice for an increasing number of organisations. A recent Gartner survey reported 90 per cent of enterprise organisations plan to maintain or increase their investments in SaaS. Further research shows that CIOs believe 56% of software will be delivered as a service within five years.

Amplified by the current financial crisis, cloud-based technologies are becoming an appealing solution to IT organisations - meeting their IT hardware, software and scalability needs at low cost therefore, enabling innovation and growth. Most IT organisations have, or will in the next five years, become partly dependent on cloud-based multitenant architecture, and some of them will begin developing their own custom applications on Platform-as-a-Service as well.

Salesforce.com has pioneered the SaaS industry movement for over ten years providing over 58,000 customers with web-based solutions for sales, service, marketing and call centre operations to streamline Customer Relationship Management (CRM) processes.

Includes full Breakfast

About The Speaker

Aden Forrest has over twenty years experience in information technology and is responsible for supporting and leading Salesforce.com's New Zealand operations, including customer support, alliances, sales & marketing and services.

Prior to joining Salesforce.com, Aden has held sales & marketing leadership roles with Siebel, Edenbrook UK, E.piphany EMEA, Oracle UK, Oracle New Zealand and Marketing Technologies Ltd.

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