Creating Market Demand: Increasing revenue and margins by unblocking your customer's profitability.

The presentation will show local case study that demonstrates how revenue can be increased by focusing on lifting your clients' profitability. This strategy looks at the whole market 'value-stream' (from suppliers through to final end-user customers) to identify what things, in our control are constraining our customers profitability at the root-cause level. We use that 'true root-cause insight' to create an offer that solves a whole host of symptomatic problems, and is very hard for competitors to match.

We call this value proposition a Mafia Offer. A Mafia Offer is one that "meets a client's significant needs to the extent that no significant competitor can," (Dr Eli Goldratt) and is "an offer so good, that your customers can't refuse it, and your competitors can't or won't offer the same." (Dr Lisa Lang)

This presentation unpacks the system and process of developing and implementing a Mafia Offer, and closes with an invitation to join an open-source community of entrepreneurially minded individuals and organisations wanting to develop this in New Zealand.

Includes full breakfast

About The Speaker

Peter Schibli is an experienced business improvement consultant, who has delivered profit growth programmes to over 50 businesses as well as holding senior management positions. Peter has led Landmark Education's, 'Team Management and Leadership' programmes and has facilitated hundreds of teams. Peter is a Six-Sigma Black-Belt, Lean and TOC practitioner. He has been trained in the Theory of Constraints 'Marketing Solutions' technology in the Netherlands by Goldratt Solutions for Sales.

Registration Details:

You can register for this event via Credit Card online now by using the link below, or alternatively call 0800 252 255 with your Credit Card details.

NZCS Corporate Partners and approved organisations can opt to pay by invoice by calling 0800 252 255 or emailing attendee and business details through to registrations@nzcs.org.nz. Credit criteria and other conditions apply.