Business is moving on from traditional one-way marketing. Organisations embracing social media marketing are reaping the rewards.

Simply put, the benefit of social media is that, by engaging your public on a personal, conversational basis, your public actually pays attention to what you have to say. Social media provides a very cost-efficient means of targeting and connecting with any given audience.

Blogs, Facebook and Twitter have radically changed the face of customer relationship management. The technology and applications can seem daunting. Learn the fundamentals of social media technology and how to get started or find out how to develop your existing skills in this area.

Refreshments kindly sponsored  by Novell

About The Speaker

Kaila Colbin, PMP, is an entrepreneur and social commentator who arrived in NZ from the US four years ago. She is the founder of Missing Link Consultants Limited, a communications and marketing consultancy with a focus on social media and also a co-founder of Falcon Training Limited, a project management training company.

Recognised as an innovative voice on web trends and global online communities, Kaila is an ambassador for the Web Genome Project, a movement to map the virtual topography of the Web; the voice of the former VortexDNA blog (now the Web Genome Project blog); and a regular contributor to Search Insider and Network World.

Registration Details:

This event is free for NZCS members, however registration is essential.

Non-members may register for this event via Credit Card online now by using the link below, or alternatively call 0800 252 255 with your Credit Card details.

NZCS Corporate Partners and approved organisations can opt to pay by invoice by calling 0800 252 255 or emailing attendee and business details through to registrations@nzcs.org.nz. Credit criteria and other conditions apply.